Alipay search added "Life account dynamic", which can display pictures and text, short videos and live streaming.

Recently, the "Life account dynamic" display has been added to the Alipay search results page. When users search for keywords, relevant pictures and texts, short videos and live broadcasts will be recommended according to the degree of relevance. Including recent activities released by businesses, institutions and talent, service strategies, life experience and so on.

Search for different keywords, and the dynamic display order of life number is also different.

When users search for the service on the home page of Alipay, they can get the latest news through "Life number dynamic", such as recent offers, service changes and high-quality content, to help them get accurate services quickly. At the same time, creators of Life account can also get more exposure and fan attention by running Life account and matching keywords.

It is understood that since Alipay Life announced its upgrade in July last year, it has gradually opened up many public domain locations, such as home search, home card, life channel, payment success page, and so on. together with Mini Program, it has become the two most important self-operating positions for merchants in Alipay.

"Life dynamic" enters the search display, which means that the content ecology of Alipay Life has reached a certain scale. At present, Alipay's App search results include four content service sections: Mini Program, life account, financial management and citizen service.