Shulou(Shulou.com)11/24 Report--

CTOnews.com, April 12 (Xinhua) according to the Global Game user Market Survey report released this week by market research company DFC Intelligence, there are 3.7 billion game users worldwide, which means that game users already account for nearly half of the global population. But DFC points out that the figure of 3.7 billion is "quite meaningless" in terms of "actual core consumers".

"in fact, the total number of game users is quite meaningless and is mainly used to attract attention," said DFC. "the real core users account for only about 10 per cent of 3.7 billion. Moreover, these 10 per cent need to be further subdivided to get the real target market for a particular product."

According to DFC, there are about 300 million "hardware-driven users", those who buy consoles or computers to play games. According to CTOnews.com, mainframe users are mainly concentrated in North America and Europe, while the mobile player group is much larger and "more representative of the global number of players."

"it is an important opportunity for users who only play mobile games to upgrade to devices with larger screens." "but it's not easy," DFC said. "most game companies are wise to focus on core users. However, there is definitely an opportunity to expand the video game hardware business."

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