LG announces new brand Logo logo: flatter, reddish, "dynamic and young"

CTOnews.com LG has unveiled a new corporate logo with a flatter look and lighter red color, dubbed "LG Active Red." The iconic Life's Good brand tagline will be used more widely for branding and product packaging, with a new font. LG is seeking a more "sporty and youthful" look, hoping to reinvent its brand logo.

The new Logo

William Cho, CEO of LG Electronics, said: "Having a strong, consistent brand strategy allows us to better communicate our value proposition and unique identity, which harmoniously blends innovation and passion. Implementing a new brand strategy, LG aims to become an iconic brand that resonates with consumers beyond generations and geographies. "

LG also wants to add more emoji to its iconic logo on the Web by using expressive gestures like winks, smiles and nods.

LG's marketing content also involves attracting consumers from more countries and generations, including Generation Z (CTOnews.com Note: also known as "Internet Generation,""Internet Generation,""Secondary Generation" and "Digital Media Indigenous," usually refers to the generation born between 1995 and 2009, who are seamlessly connected to the Internet information age from birth and are greatly influenced by digital information technology, instant messaging devices, smartphone products, etc.).

Below is a video demo: