Sources say Samsung is considering switching to Microsoft Bing by default, and Google is developing AI search in a panic.

In response to the rapid development of competitors such as Microsoft Bing Search in the field of artificial intelligence (AI), Google is working to build a new AI search engine and add AI features to existing products.

Google employees were shocked to learn in March that South Korean consumer electronics giant Samsung Electronics was considering replacing Google with Microsoft Bing as the default search engine on its devices. Bing has been a loser in the search engine market for years. But when it recently added new ChatGPT chatbot technology, it became a lot more interesting for industry insiders.

Google is "panicking" about the threat of samsung changing its search engine, according to internal sources. The Samsung contract is expected to bring Google $3 billion a year in revenue, a source that is now in jeopardy. Google also signed a $20 billion contract with Apple for a similar default search engine, which is due to be renewed this year.

AI competitors such as Google's new Bing are fast becoming the most serious threat to Google's search business in 25 years. In response, Google is rapidly building a new AI-based search engine and upgrading existing search engines with AI capabilities. Google is testing new features under a program called Magi, which is currently being developed by more than 160 people, with initial plans to release the features to as many as 1 million people in the United States, which will grow to 30 million by the end of the year. The new search engine will try to anticipate user demand, and the plan is still in its early stages, with no release timeline yet.

Lara Levin, a Google spokeswoman, said in a statement,"Not every brainstorm idea or product idea will roll out, but as we've said before, we're excited about bringing new AI capabilities to search and will share more details soon." "