"League of Legends" 2023 global finals first launched the "virtual pass": digital gift package, physical perimeter, team exclusive content, etc.
CTOnews.com, April 20 (Xinhua)-- starting from the 2023 global finals of "League of Legends", the fist game will test a new product, temporarily known as a "virtual pass", to close the gap between online and offline fans, according to the official news of the game.
Fist games say that an important part of the traditional sports business is revenue from live activities from tickets, franchises and surrounding goods. On the contrary, e-sports 's live activities do not carry much weight in our business at present. E-sports 's fan ecology is very global (compared with the city-based fan culture), e-sports 's virtual characteristics determine that the game does not need a huge stadium, and most of the audience is purely online. So the way for the team to earn money from fans through live activities is very limited. To meet this challenge, fist Game is setting up a virtual ticket program that can both enhance the experience of fans watching online events and generate revenue.
According to reports, the main goal of the "virtual pass" is to provide fans with:
Rich online finals watching experience
Gift packages for products and services
More ways to express your fan identity and passion.
Specifically, the 2023 Global Finals "virtual pass" will include a digital product gift package (global finals limited skin, in-game event passes and other restricted content), exclusive physical products (limited to the perimeter of the global finals), and physical and digital products from sponsors.
In 2024 and in the future, the fist game hopes to expand the content provided by the "League of Legends" e-sports tournament and introduce a "virtual pass" for the VCT (fearless contract Championship Tour) to add more experience features. Bring fans closer to the game-for example, you can watch more advanced in-game footage (you can lock and watch any heroes), you can watch special shots of live events venues, add limited chat channels and halls, get digital collections, limit icons or borders, and maybe display selected fan messages during live events.
When designing the "virtual pass", the fist game specially leaves room for the team's exclusive version, which can be added to the team's brand of virtual and physical goods, and may even have access to the professional team's room, join the professional team's exclusive chat channel, and interact with the contestants.
However, the "virtual pass" is still in the design stage, and the above contents are not guaranteed to be realized, so CTOnews.com partners can lower their expectations. The "virtual pass" will be officially unveiled in this year's League of Legends global finals and VCT, as well as in 2024.
