IDC announced the ranking of domestic smartphone market in the first quarter: OPPO leapt to the first place
According to the latest data released by IDC on April 27, 2023, China's smartphone market shipped about 65.44 million units in the first quarter of 2023, down 11.8% from a year earlier. The start of 2023 is still low, with quarterly shipments falling by more than 10% year-on-year since 2022. OPPO ranks first in the domestic mobile phone market with a market share of 19.6%.
IDC pointed out that OPPO returned to the No. 1 position in the domestic mobile phone market with a 19.6% market share a year later. The double flagship high-end strategy has shown initial results: the Find N2&Flip series topped the Q1 fold market share first, laying a solid foundation for OPPO's high-end breakthrough strategy; the newly released Find X6 series is more popular than expected, which makes OPPO significantly increase its high-end market share above US $600 and join the TOP3. The sub-brand OnePlus market has a strong performance, with an increase of more than 300% over the same period last year, helping OPPO to enhance the competitiveness of online channels.
[OPPO ranks first in the domestic mobile phone market with 19.6% market share]
In the folding screen market, IDC pointed out that shipments of folding screen products in China remained stable, reaching 1.02 million units, up 52.8% from a year earlier. Among them, the share of vertical discount products continued to rise to 44.3%. The OPPO Find N2 & Flip series has an outstanding performance, ranking first in the domestic folding market with a market share of 35.0%. Among them, the Find N2 Flip accounts for nearly 22% of the market share, making it a popular model in this season.
[OPPO ranks first in the domestic folding market with a market share of 35.0%]
Behind the market performance is OPPO's long-term strategic persistence. Over the years, OPPO has focused on technological innovation with long-term doctrine and continued to accumulate technological assets. Up to now, it has accumulated more than 90000 patent applications worldwide and has become one of the largest patentees in the world. Recently, OPPO has also won the "2023 Edison Award" and "2023 Asia-Pacific Top Ten most innovative companies" two international authoritative awards, corporate innovation strength has been fully recognized. In the future, OPPO will continue to adhere to technological innovation, continue to strengthen the core competitiveness of products, and bring better products and services for the majority of users.
