Small red book internal test group buying function: rush Meituan Douyin business, recommend consumption through-train

Thanks to CTOnews.com netizens Wu Yanzu in South China for the delivery of clues! CTOnews.com, April 27 (Xinhua) recently, Xiao Hongshu has begun to recruit restaurant merchants and service providers to restaurants and service providers, and some of them are moving in to participate in internal tests, according to Geek Park, which is also Little Red Book's biggest attempt in the field of local life.

Soon, Xiao Hongshu will launch the group-buying function, opening up the closed loop of local food and beverage from content recommendation to transaction. Users can buy group-buying packages and go to the store to spend money directly in the commodity notes in the lower right corner of the notes.

The report also said that Xiaohongshu has launched a support program for businesses and talented people. In addition, in addition to the flow incentive, the group purchase links attached to the late talent generate transactions and can also get commission rewards.

It is worth mentioning that Douyin is also actively expanding local life services. The "group purchase and distribution" project is currently being piloted in Beijing, Shanghai and Chengdu, claiming to bring a new local life experience of "see, click, reach" in the video era.

As previously reported by CTOnews.com, Douyin is also targeting Xiao Hongshu's "stronghold" after Jinri Toutiao, which was incorporated into Douyin, recently upgraded its original "Toutiao search" App and renamed it "you Persimmon" App, with a function similar to that of Little Red Book.