Apple executives say App Store has developed a variety of measures to help more women embark on the road of development

CTOnews.com April 28, Apple Vice President of developer Relations Susan Prescott (Susan Prescott) recently discussed the importance of App Store in an interview with The Independent and predicted that it would "further enrich the way developers and Apple communicate with each other" at WWDC 2023.

According to the content of the interview, CTOnews.com summarized it into the following two points:

Help small developers

Prescott says App Store plays a vital role in helping small developers, especially the small community of developers, including women.

Prescott says Apple has launched a variety of programs to increase the visibility and influence of these people and provide them with as much help as possible.

One such example is App Store Foundations, which provides developers with additional support to help them create better applications. Prescott pointed out in a conversation with a group of female founders involved in the program that it helps to increase the diversity and inclusiveness of App Store.

Anti-monopoly:

Prescott said it had adjusted its assistance measures for small businesses so that the commission rate could be reduced from 30 per cent to 15 per cent if developers earned no more than $1 million (CTOnews.com note: currently about 6.93 million yuan).