The end of 40 years of history: Microsoft-branded computer accessories will be withdrawn from the market and Surface will take over.
CTOnews.com, April 28, Microsoft announced that it will no longer produce and sell Microsoft-branded computer accessories, including mice, keyboards and cameras. This means that Microsoft-branded computer accessories will be withdrawn from the market, ending nearly 40 years of history. Microsoft said it will focus on Surface-branded computer accessories in the future, including mouse, keyboard, pen, docking station, adaptive accessories and so on.
Microsoft-branded computer accessories used to be a market leader. Since the launch of the first Microsoft mouse in 1983, Microsoft has been developing a variety of innovative products, such as ergonomic keyboards, wireless mice, high-definition cameras and so on. However, with the intensification of market competition and changes in user demand, Microsoft-branded computer accessories have gradually lost their advantages and attractiveness.
Microsoft launched the Surface brand in 2012 to create high-end, stylish, powerful computers and tablets. Surface brand also has its own series of accessories, such as Surface mouse, Surface keyboard, Surface pen and so on. Recently, Microsoft also released a new Surface docking station (Surface Dock) that can provide a variety of interfaces and functions for any computer.
Microsoft said that the Surface brand will become the new main force in its computer accessories business, while Microsoft-branded computer accessories will be discontinued when inventory is exhausted. It also means that users need to hurry if they want to buy Microsoft-branded computer accessories. For those users who like Microsoft-branded computer accessories, this may be a big pity.