In tribute to black-and-white photography, the new Leica watch ZM Monochrom went on sale on May 15.
CTOnews.com, May 11 / PRNewswire-Asianet /-- Leica released a new ZM Monochrom version of the watch at the end of last month. Today, Leica announced that the ZM 1 Monochrom and Leica ZM 2 Monochrom models will go on sale on May 15. The price of the Bank of China has not yet been announced. Greater China is only available in Shanghai Xintiandi flagship stores, Hong Kong Causeway Bay flagship stores and Hong Kong International Finance Center stores.
Officials say the watch is inspired by the Leica M11 Monochrom camera, which removes all color elements and retains only the "red dot" design, paying homage to the essence of black-and-white photography with minimalist aesthetics.
The Monochrome Edition strap, which has the same texture as the M11 Monochrom camera, is made of thick black calfskin and sewn by hand. The "ZM" in the name of the watch series stands for "Zeitmesser", which is a German descriptive word for instruments that measure and display time. The watch uses a manual winding mechanical movement developed and produced internally by Leica.
In terms of price, the overseas suggested retail price of ZM 1 Monochrom is 11550 euros (CTOnews.com Note: currently about 88000 yuan), and the suggested retail price of ZM 2 Monochrom is 15450 euros (currently about 118000 yuan).