Decathlon double 11 e-commerce promotion higher than the daily price was fined 50,000 yuan

CTOnews.com, May 16, CTOnews.com learned from the official website of the Shanghai Pudong New area Market Supervision and Administration Bureau that on May 5, Decathlon (Shanghai) Sporting goods Co., Ltd. was fined 50,000 yuan by the Shanghai Pudong New area Market Supervision Administration for violating the price law by using false or misleading prices to trick consumers into trading.

Details of the punishment showed that the party had previously sold a Decathlon city highway smart cycling helmet in a "double 11" promotion at the official flagship store. The product page reads: "estimated price from 11.11 to 764.9 = 1099 (daily sale price)-249.1 (event discount)-85 (coupon)". When comparing the price of the goods involved in the sale of the goods involved, the compared price of 1099 yuan did not indicate the details, and the price was higher than the lowest transaction price of 747.4 yuan in the seven days before the price comparison of the same business place.

In other words, the double 11 promotion price of the helmet is 17.5 yuan higher than the lowest transaction price in the previous seven days.