Abandoning third-party cookie, Google Chrome browser will fully transition to Privacy Sandbox in 2024

CTOnews.com, May 19, Google announced today that starting from the beginning of 2024, Chrome users who are still using cookie solutions will be migrated to Privacy Sandbox, and third-party cookie;2024 will be banned from completely abandoning third-party cookie in the second half of the year.

Google plans to release Privacy Sandbox relevance to all Chrome users and tweak API to make it easier for developers to test these API with real-time traffic in an update to Chrome 115 released in July.

With the introduction of Chrome 115, most advertising technology developers should be able to start testing their solutions on a large scale.

Google vice president Anthony Chavez (Anthony Chavez) said in a blog post that the importance of the move, CTOnews.com translated as follows: "in order to shift to a web experience without a third-party cookie, it is important to prepare the ecosystem in advance."