Google will use generative artificial intelligence to improve the relevance of search advertising

Thanks to the CTOnews.com netizen Mr. Aviation, Xiao Zhan cut, Brother Black fly's left hand, the clues of the West window! CTOnews.com May 24, in yesterday's Google marketing live event, Google announced that it will use generative artificial intelligence (generative AI) to improve the relevance of search advertising according to the context of users' queries.

CTOnews.com noted that last year Google launched an ACA feature for search ads, which uses landing pages and the content of existing ads to generate headlines and descriptions. Soon, Google will use generative artificial intelligence to enhance ACA so that search ads can be created and adapted more effectively to the context of users' queries. For example, if a person searches for "skin care products for dry sensitive skin", AI can use a company's landing page and the content of existing advertisements to create a new title that is closer to the query, such as "soothe your dry and sensitive skin." Google said the update would improve the relevance of brands' ads in search results. The titles Google refers to are those that appear in the previous "sponsored" links on the search results page. These headings are currently standard and have something to do with your search query. In the future, these headlines will automatically change according to your query, which will help brands get higher click-through rates of ads.

Google also announced that it will introduce a new natural language dialogue experience into Google ads, which aims to simplify the creation and use of search ads. Google explained in its blog post: "just add the landing page you like on your site, and Google AI will extract a summary of it." it then generates relevant and valid keywords, titles, descriptions, pictures and other material for your advertising campaign. You can review and easily edit these suggestions before deployment. "

In addition, Google announced the launch of Product Studio (Product Studio), a new tool that allows merchants to easily create product images using generative artificial intelligence. Google says product studios allow merchants to create product images for free and get more value from their existing images, creating new images without increasing the cost of new shooting. For example, a skincare company can highlight a seasonal version of a product by requesting a picture of a product "surrounded by peaches with tropical plants in the background".