The marketing method of Alipay Life account has been upgraded: merchants can install coupons in the live room.

According to the latest news from the Alipay open platform, the marketing method of Alipay Life has been upgraded: merchants can mount coupons in the studio, allowing users to jump to Mini Program for write-off after receiving them, and users can also view and use coupons through the home card package. For Alipay merchants, the marketing method of installing coupons in the live room can be used to improve the access to the coupons and the conversion efficiency of the private domain.

It is understood that Alipay Live Room supports the installation of two types of coupons: "single coupon" and "full-venue coupon". Merchants can log on to Alipay merchant platform, configure the corresponding coupon through "live live" or "merchant center", and push the coupon after the live broadcast begins.

Up to now, merchants can configure lottery, red packet, coupon, fan base and other marketing methods in Alipay Live Room to support user operation functions such as fan interaction and fan welfare. With the gradual upgrading of living account marketing, merchants can reach users through more marketing components to improve interaction and private domain conversion efficiency, and the public and private domain linkage self-operation mode of Alipay Life will also be more clear.