Sony says PlayStation leads Switch and Xbox in brand momentum

CTOnews.com May 25, Sony recently released a business report, showing that in terms of brand momentum (Brand Momentum), PlayStation has higher momentum than Nintendo's Switch and Microsoft's Xbox.

Sony drew the picture based on the percentage of respondents over the past five years, saying that PlayStation is higher than Brand B (Nintendo) and Brand C (Xbox) in terms of "overall momentum".

According to the chart, Sony's brand momentum peaked when it launched the PS5 in 2020 and has been at a steady high for the next six years.

CTOnews.com Note: brand momentum refers to the brand's market position, market influence and other comprehensive factors, and its ability to continue to beat competitors.

Brand momentum is mainly measured by three factors: quality (product value proposition, ecology, etc.), speed (market agility, ability to keep up with change) and direction (customer's vision of management plus the sum of brand integrity).