DSCC: the price of OLED TV will be greatly reduced in the past two years.

CTOnews.com, May 29, 2022 will be very difficult for both display manufacturers and consumers. Low demand leads to a decline in factory utilization, which in turn leads to a rise in display panels, and these costs are eventually passed on to consumers. However, the latest report released by the market analysis department of Display Supply Chain Consultants (DSCC) shows that the prices of OLED and QD-OLED panels will show a downward trend in the next two years.

DSCC said the price of high-end TV models could fall within months, thanks to improved production facilities and production in 2023, and could even see a sharp price cut during the Christmas season.

▲ diagram source DSCC

▲ Picture Source DSCC is well known that a variety of factors have led to a rise in production costs in the display panel market in 2022. Take WOLED as an example, the cost of its display has been greatly reduced in 2021, but the result has increased a lot in 2022.

At present, the main OLED technology used in LG display is WOLED, which adds a white sub-pixel to each OLED pixel while retaining the standard red, green and blue sub-pixels. Although this technology sacrifices color accuracy to some extent, it performs well in preventing image aging. LG has always dominated the OLED market with its WOLED monitors used in televisions such as LG C3 OLED.

Samsung previously announced an agreement with LG Display to buy 20, 000 77-inch and 83-inch WOLED panels from LG, which is expected to begin supply next year. This news means that because of the lower cost of WOLED in 2023, the purchase price of LG will also be lower, which will eventually affect consumers, that is, the lower price of the goods themselves.

Foreign media FlatPanelsHD predicts that by 2026, the cost of each 100-inch panel is expected to drop by more than $2026 (CTOnews.com Note: about 14309 yuan).