President VAIO: plans to re-launch P-series pocket notebooks

CTOnews.com, May 29, the president of Japanese notebook brand VAIO, Masaki Yamano, revealed in an interview in Tokyo that the company will invest in pocket computer product design, replicate the classic model "VAIO P" and add new features to attract more consumers. Mr Yamano said VAIO hopes to double the growth of its PC business, which has stagnated over the past two years.

In an interview with ▲ Picture Source VAIO P Advertising, the president of VAIO, Masaki Yamano, stressed that the value of the brand lies in the idea of leading the trend of the times. He hopes that VAIO can create tools to improve human capabilities.

CTOnews.com Note: "VAIO P" is a pocket notebook computer launched by VAIO in 2009. At that time, the concept of "netbook" was very popular and was used to describe small laptops with small size, portability and simplified functions.

The "VAIO P" is famous for its thin and compact body. The advertisement even stuffed the "VAIO P" into the back pocket of jeans to show its excellent portability, so it caused a sensation when it was launched at that time. Soon after its launch, however, Apple launched the iPad tablet, which gradually shrank the netbook market and was eventually engulfed by tablets.