With Apple's layout for many years, immersive "live concert" will be one of the key selling points of the first model.

CTOnews.com June 3, according to foreign technology media 9to5Mac reported that Apple's first AR / VR head show one of the "killer" apps, is a virtual concert.

It is reported that Apple has been planning this feature for many years, and there will be no obvious sense of withdrawal from users, providing an immersive audience experience, whether live or pre-recorded.

Apple, which acquired NextVR in 2020, focuses on creating VR experiences for live events such as sporting events and concerts. The company's content could then be used for headlines such as Oculus,HTC and PlayStation.

CTOnews.com Note: NextVR was founded in 2009 and built a huge library of content before it was acquired by Apple. NextVR has gained more cash and connections after joining Apple, and the media speculates that NextVR must have made great progress in creating concert content.

The media believes that providing immersive live concerts may be one of the key selling points of Reality Pro and xrOS.