Lu Taiwen: pay close attention to three major areas to consolidate Samsung's market leading position

CTOnews.com, June 3 (Xinhua) according to the latest report released by market research firm Counterpoint Research, Samsung shipped 2.6 million more smartphones than Apple in the first quarter of 2023, making it the world's largest smartphone brand.

During a recent visit to Vietnam, TM Roh, head of mobile experience, highlighted three factors why Samsung continues to lead the mobile market. CTOnews.com translated as follows:

Develop quality products with excellent user experience.

In addition to providing first-class hardware and product innovation through Galaxy, it also provides users with "Samsung exclusive" software and AI services to introduce new experiences and build future usage scenarios.

Further subdivide the high-end mobile phone market, further reduce the price of high-end mobile phones, and open up Samsung's high-quality hardware and software experience to more customers.

Lu Taiwen said that more and more customers around the world are not only looking for an excellent smartphone experience, but also sublimate to looking for devices that can better communicate with others.

Lu Taiwen believes that consumers pay more attention to reliability and device ecosystem than ever before, while Samsung Galaxy, as the most reliable mobile phone on the market, has versatility that other brands cannot have.