Samsung 2023 Galaxy Unpacked launch will be held at the end of July, and Z Flip 5 / Fold 5 folding screen phone is expected to be launched.

CTOnews.com June 7, according to Samsung's official press release, Samsung Galaxy Unpacked 2023 event will be held "at the end of July" in Sam Sung-dong COEX, Gangnam District, Seoul, South Korea, and is expected to "launch the next generation of folding screen devices", including Galaxy Z Fold 5 and Galaxy Z Flip 5.

"it aims to further promote the widespread adoption of folding screen phones and consolidate its position as a category creator," Samsung said. "

Compared with recent years, the new location has become a significant change, as Samsung usually chooses to hold press conferences in countries such as the United States, the United Kingdom and Spain. Samsung pointed out that South Korea "took the lead in the adoption of 13.6% of folding screen phones" by 2022, according to Counterpoint Research data.

Tim Roh, president and head of Samsung's Mobile eXperience (MX) business, said: "holding Unpacked in Seoul is important because it is an emerging center of innovation and culture, as well as the center of folding screen products."

CTOnews.com Note: the event will also be a little earlier than in previous years, and Galaxy Unpacked is usually held in August. Earlier, it was suggested that Samsung was considering the idea of holding a Galaxy Unpacked in July, possibly to boost sales this quarter. Samsung has been grappling with a sharp drop in profits recently because of weak demand for semiconductors, although mobile phone sales remain optimistic.

When it comes to folding screen devices, there are rumors that Samsung will use new droplet hinges to make the body thinner, Galaxy Z Flip 5 will get a larger secondary screen, and both phones will be protected against dust.

Samsung is also expected to launch Galaxy Tab S9 series tablet computers, new wireless headphones, Galaxy Watch 6 series watches and so on.