The first case in the country! The marketing video of "exploring the store" does not mark "advertisement" and will be fined 10,000 yuan.

IT House, June 7, according to the official account of Huangshi Market Supervision, on June 5, the Huangshi Market Supervision Comprehensive Law Enforcement Detachment investigated and found that the relevant marketing videos of Hubei so-and-so Consulting Co., Ltd. were not marked with "advertising." therefore, an administrative penalty of 10,000 yuan was imposed, which was the first case in the country.

CTOnews.com inquiry learned that Article 9, paragraph 3, of the measures for the Administration of Internet Advertising, which was formally implemented on May 1 this year, stipulates that if goods or services are promoted in the form of knowledge introduction, experience sharing, consumption evaluation, and shopping links are attached, advertising publishers shall clearly indicate "advertising."

▲ Tuyuan State Administration of Market Supervision and Administration has learned that Hubei so-and-so Consulting Co., Ltd. is an authorized service provider of Douyin. After signing a promotion agreement with relevant merchants, it is looking for "got Talent" to shoot relevant store marketing videos for merchants and release them after adding a link with goods on Dazhen Douyin account.

After consumers generate consumption through a link with goods attached to a short video, the company withdraws a certain percentage of commission from merchants as promotion expenses. However, the final release of the "talent to visit the store" marketing video did not identify "advertising", and the comprehensive law enforcement detachment of Huangshi market supervision asked the company to make corrections and impose administrative penalties.

Huangshi Market Regulatory Bureau said that in the next step, it will carry out a special crackdown on Internet advertising, establish and improve the advertising monitoring system of "shop visits", improve monitoring measures, promptly detect and deal with illegal advertising activities in accordance with the law, and at the same time smooth the channels for complaints and reports, introduce social supervision forces, and jointly standardize the behavior of "shop visits".