Shulou(Shulou.com)11/24 Report--

CTOnews.com, June 8 (Xinhua)-- Apple has lowered its sales target for its new hybrid reality (MR) device, the Vision Pro, to 150000, far less than the 1 million analysts predicted, according to South Korea's Daily Business News.

▲ source: Apple

The Daily Business News said on its overseas platform Pulse News that Apple had placed only 150000 orders from the supply chain before releasing the Vision Pro. According to the report, Wall Street analysts initially expected Vision Pro sales to reach 1 million, but Apple lowered its sales target to 300000, and then reduced to 150000 near the release, frustrating analysts' forecasts.

▲ source: Apple reports quoting people familiar with the matter that Apple hopes to watch the progress of sales after selling all 150000 units before deciding whether to add more purchase orders. It is difficult to determine whether Apple will raise its sales target, because it usually buys components before raising its sales target, which Apple does not do, the report said.

▲ source: Apple CTOnews.com notes that Apple's purchase orders are not based on annual sales, but on the sales cycle of the product. The Vision Pro, Apple's first new hardware product since the AirPods was released in 2016, will be mass-produced this year and go on sale in 2024.

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