Kuaishou launched the short video mounting store function to enhance the stickiness of "carrying goods" and the cashing ability of video owners.

CTOnews.com June 8 news, in the short video platform, how to achieve business growth around "carrying goods" has always been the focus of marketing video creators, merchants, and even behind-the-scenes platforms. Kuaishou e-commerce recently released the "short video promotion store management rules", announced that the platform has supported short video mounting stores, in order to "fully open the content and shelves."

The new function applies to all merchants and talent in Kuaishou e-commerce platform. Merchants can mount their own or other people's stores in short videos, while talent can only promote other people's stores.

According to the official account of ▲ Tuyuan Kuaishou e-commerce, when merchants and "talent" release short videos, they only need to check "associated stores" in the "author service" to connect the stores with the video authors. Compared with the traditional video master "docking merchandise" function, the new feature of Kuaishou can relatively enhance the stickiness between a single merchant and the video owner (CTOnews.com Note: similar to endorsements), which can accelerate the cash realization ability of the video owner.

▲ Tuyuan Kuaishou e-commerce official account announced on the Hong Kong Stock Exchange on May 22 that revenue increased by 19.7% from 21.1 billion yuan in the same period in 2022 to 25.2 billion yuan in the first quarter of 2023, mainly due to the growth of online marketing services, live streaming and e-commerce business. This quarter, Kuaishou realized the overall profit at the group level after listing for the first time. CTOnews.com believes that Kuaishou launched such a program, which is quite conducive to the platform to extract from it and achieve profit growth.