Musk: Twitter will pay certified creators for advertising in comments
CTOnews.com Twitter boss Elon Musk just said Twitter will start paying certified content creators in a few weeks for advertising in their tweet comments, with the first payments totaling about $5 million (CTOnews.com notes: currently about 35.65 million yuan). Musk tweeted: "Note that creators must be authenticated and only ads delivered to authenticated users count. "
Since Tesla CEO Musk bought Twitter, the platform has struggled to retain advertisers, who have been wary of placing ads on the platform after the company laid off thousands of employees.
Musk said in March that Twitter earns about 5 to 6 cents an hour from users 'attention, which can be increased to 15 cents or more if more relevant and timely ads are placed.
