Analyst: Apple is expected to raise the price of the iPhone 15 series this year

CTOnews.com, June 11 (Xinhua)-- according to Dan Ives, a well-known Wedbush analyst, the iPhone 15 series released in September will be more expensive than last year's iPhone 14 series. Mr. Ives said in a report and on television that he expected the average selling price (ASP) of the iPhone 15 to rise.

Ives has a good accuracy in predicting the price of iPhone. He correctly predicted that Apple would raise the price of iPhone 14 in some countries last year, mainly because of the change in the exchange rate of the US dollar. But in the United States and China, the price of iPhone 14 has not changed.

Ives believes that Apple has a reason to raise prices because the market demand is strong. He estimates that 250 million iPhone have been in use for more than four years, and these users are likely to replace them this year. He expects Apple to ship 235 million to 240 million iPhone 15s this year, and if the price of each phone rises by an average of $23.5 billion, Apple will earn an extra $23.5 billion (CTOnews.com Note: currently about 167.555 billion yuan).

In addition to the mobile phone business, Ives is also very optimistic about Apple's service business. He thinks Apple's market capitalization will grow from $2.85 trillion today to $3.5 trillion to $4 trillion in the next 18 to 24 months.