Amazon uses generative AI to summarize product evaluation and help users to select suitable products.
According to news in the morning of June 13, Beijing time, Amazon will use artificial intelligence technology to help users find suitable products.
The e-commerce giant recently began testing a feature in its shopping app that uses artificial intelligence technology to summarize customer comments on some products. The feature also provides a brief overview of what consumers like or dislike about a product, while marking "generated by artificial intelligence based on customer reviews" next to the summary.
For example, the feature will conclude for Magic Mixies children's toys that consumers give positive feedback on the toy's "interesting factors, appearance, value, performance, quality, charging and leakage".
"but the vast majority of customers have expressed negative views on these aspects." "for example, some customers spend more than $100 on a toy that is not worth it, while others have problems with product quality and charging," the summary wrote. "
Amazon confirmed that it was indeed testing the feature. They did not share the details or which artificial intelligence models were used to summarize and generate the text.
"We are investing heavily in generative artificial intelligence in our major businesses." Amazon spokesman Lindsay Shanahan (Lindsay Shanahan) said in a statement.
Amazon has always relied on artificial intelligence and machine learning to deliver accurate advertising and provide personalized recommendations to consumers. But the recent craze around generative artificial intelligence and OpenAI's ChatGPT chat robots has made many technology companies, such as Amazon, more focused on the technology. Amazon CEO Andy Andy Jassy said in April that generative artificial intelligence and big language models would "change and improve every aspect of the customer experience".
It is very helpful for consumers to use human intelligence to summarize customer reviews. Millions of items are sold on Amazon, and comments on a single item often reach thousands. The company has previously tried to use an one-click scoring system to make it easier for consumers to evaluate a product, so that it can provide feedback without writing a complete review. Recently, however, some consumers have begun to use chat robots to write Amazon product reviews.
How to win the trust of consumers has always been a big problem for Amazon. Both Amazon's website and other online markets are full of false reviews, and many companies have begun to use manual auditors and automated tools to eliminate false comments.
