TikTok announces that it will invest billions of dollars in Southeast Asia to strengthen the revenue capacity of e-commerce business.

CTOnews.com, June 15, according to Reuters, TikTok CEO Zhou said at a forum held in the Indonesian capital Jakarta today: "in the next few years, we will invest billions of dollars in Indonesia and Southeast Asia."

▲ source Pixabay week also stressed that the content of the TikTok platform is becoming more diversified, as the number of users of the platform continues to grow and the scope of business extends from advertising to e-commerce, allowing consumers to buy goods through links on App during the live broadcast.

According to Zhou, TikTok currently has 8000 employees in Southeast Asia, while in Indonesia, Southeast Asia's largest economy, more than 2 million small merchants are selling goods through TikTok's e-commerce platform.

Southeast Asia has a population of 630 million, half of whom are under the age of 30. In terms of the number of users, Southeast Asia is one of the largest markets for TikTok. But in the e-commerce field, TikTok is facing fierce competition from platforms such as Sea's Shopee, Alibaba's Lazada and GoTo's Tokopedia.

CTOnews.com previously reported that TikTok is planning to increase its e-commerce revenue target from $4.4 billion last year to more than $20 billion (currently about 143.2 billion yuan) this year, and Southeast Asian markets, including Indonesia, will be the main battleground to achieve this goal.