Great Wall Automobile: Euler will launch Mechatron and EC31, and Hafron series will add 180000-200000 yuan differentiated models.
CTOnews.com June 16 news, Great Wall Motor held its annual general meeting in 2022, President Mu Feng said that Great Wall Motor is speeding up its return to four main waterways: main category channel, main price channel, main class channel and main style channel, announcing the development of the four major brands in the second half of the year.
Harvard brand: in the second half of the year, the dragon series will add and differentiate new models to expand the subdivision increment of 18-200000 yuan; consolidate the base sales scale of the fuel market through star cars H6 / Guochao and a generation of big dogs renovated, and restart the H5 serial number to create the industry's first 150000-yuan large-scale Ikea off-road SUV, expanding volume to increase profits.
Wei Brand: coffee series Huanxin, return to the main channel, open up the MPV market. Latte Huanxin, a first-line joint venture and compact SUV competition with Japan and Germany; Mocha launched the Hi4 version to strengthen the competitiveness of the big five markets; and Gaoshan expanded the 300000-yuan MPV market segment through leapfrog product strength.
Tanks: improve the product line and new energy layout, all models will launch PHEV models with Hi4-T technology, build a moat to block competition for races, and expand urban segmentation. Tank 300 product refurbishment, add PHEV power, continue to lead the market to achieve brand, sales and profit breakthroughs; tank 500PHEV to complete the product line, expand the city scene, subdivision increment; tank 500PHEV start delivery.
Euler: focus on female market segments, good cats continue to release volume, Lightning Cats renovate, expand A0 / A-class base plate; launch Mechatron and EC31, expand C-class pure electricity market.
CTOnews.com learned at the shareholders' meeting that Mu Feng said Great Wall Motor learned from the leaders in every field: in terms of user operation, we saw Weilai taking the lead; in terms of social platform marketing, we saw the ideal of "King of Weibo"; in the field of smart driving, we saw Xiao Peng's technical proficiency; facing overseas, Chery's success prompted us to quicken our pace. The direct operation mode of the new power inspires us to the sales model, while the polar krypton controls the details of the products, which makes us re-examine our own products.
