Tesla changed his strategy and tried advertising for the first time.

Thanks to CTOnews.com netizens for the delivery of clues on the way! CTOnews.com June 28 news, Tesla has not spent money on advertising, but spent money on improving products, relying on the word of mouth of car owners. Last month, however, CEO Elon Musk announced that the strategy would change, saying that Tesla would "try a little advertising" to see how it works.

Now Tesla has been found to have started placing advertisements, and some Google users have noticed that Tesla's ads appear in the search results. Through Google's advertising transparency program, it can be confirmed that these ads really come from Tesla.

At present, these ads seem to be mainly concentrated in the UK, but there are also some Tesla solar-related ads in the United States. CTOnews.com noted that Tesla also seems to prefer to place ads in search engines rather than traditional banner ads.

With more and more electric cars on the market, the market competition is expected to become more fierce, and automakers are expected to shift their advertising budgets to electric vehicles. Although Tesla has never done "advertising", the carmaker has been producing promotional materials and marketing campaigns. Now the company is paying for advertising for the first time, and the next step is likely to be TV and banner ads.