It is reported that TikTok will launch its own e-commerce service in the United States to compete directly with Amazon.

Thank CTOnews.com netizens for the past, Mr. Aviation's clue delivery! CTOnews.com, June 29 (Xinhua)-- TikTok plans to launch its own online shopping service in US apps as soon as next month to compete directly with e-commerce platforms such as Amazon, Shein and Temu, according to US news website Semafor.

▲ Touyuan Pixabay people familiar with the matter said that TikTok will handle procurement, logistics, warehousing and customer service and other matters on its own, the mode of operation is similar to Amazon. These products range from kitchen utensils to toys, and most of them will come from Chinese manufacturers. This proprietary model is different from the existing TikTok Shop function, TikTok Shop allows brands to pay a small commission to sell products on the TikTok platform.

Future users will be able to browse new services and TikTok Shop products through the independent e-commerce tab in the TikTok application. TikTok had already hinted at the existence of the feature in a job advertisement in Los Angeles, as the company said it would set up a "hub" within the app to find promotions or manage orders.

A spokesman for TikTok earlier admitted that the company was testing a retail feature called Trendy Beat in the UK, but stressed that it was not being tested in the US. However, it is reported that Trendy Beat's trademark application has been submitted in the United States, indicating that TikTok intends to expand the service to the United States.

CTOnews.com has previously reported that sources have said TikTok hopes to achieve global e-commerce revenue of $20 billion this year, more than quadrupling from last year's $4.4 billion (currently about 31.856 billion yuan).