New CEO shares Twitter 2.0 vision: enhanced TikTok short videos, expanded advertising team, etc.

CTOnews.com, June 30 (Xinhua)-- Linda Yaccarino officially took over Twitter on June 5. Musk hopes to use her extensive advertising experience to attract advertisers to the platform and strengthen collaboration with content creators.

Image source: LinkedIn according to foreign technology media arstechnica reported that Akarino plans to launch full-screen audio and video ads, similar to TikTok broadcast form, allowing users to swipe through short video content.

Yakarino also plans to meet with media partners, publishers and talent agencies, hoping to attract celebrities, dignitaries and other content creators to Twitter, CTOnews.com quoted the media as saying.

Yakarino will further expand Twitter's advertising sales and alliance trading staff and enhance interaction with the media.

Yakarino hopes to expand the scope of advertising, invite more well-known advertising brands, and promote sponsorship and brand deals between advertisers and creators.

At a sales team meeting held earlier this month, Yakarino asked employees to engage in "hand-to-hand combat", not to hide at their desks by phone, and to meet as much as possible to personally persuade the brand to move in.