The report says Apple's Apple TV + ad-free subscribers account for 11%.

CTOnews.com, July 1, according to the May report of this year, the proportion of ad-free subscribers in Apple TV+ streaming media is 11%, an increase of 8 percentage points compared with 2021 (3%), second only to Netflix (32%) and Disney+ (13%).

CTOnews.com quoted the media report that in many markets, including the United States, the video industry has been operating in a dual revenue stream model over the past 50 years.

TV networks and pay-TV operators not only require consumers to pay for subscriptions, but also can insert advertisements during the program to make money.

Netflix got a lot of attention through ad-free video service in the early stage, and questioned the future role of advertising in the high-quality video industry.

In the last three years, the streaming war has rekindled the debate over whether subscription services should insert ads.

Low-cost advertising support programs enable consumers to get more services with lower expenses, which has become the choice of many people.

The report indicates that in the first quarter of 2023, 2/3 of users who signed up for Peacock services chose advertising-supported programs.