CEO of Unity: generative artificial intelligence will speed up game development by 5-10 times

CTOnews.com, July 10 (Xinhua) the average video game world takes hundreds of game designers, graphic artists and musicians years to create.

John Riccitiello, chief executive of Unity, said in an interview with the Associated Press that generative artificial intelligence would make games "faster, better and cheaper" and, in particular, significantly increase the speed of development, about five to ten times.

CTOnews.com Note: Unity is a real-time 3D interactive content creation and operation platform, covering all creative fields, including game development, art, architecture, car design, film and television.

Tuyuan Pexels believes that AI will not lead to large-scale job losses, but will boost the development of the industry and help build similar high-quality AAA games at a faster speed.

"I don't think anyone's creative work will be replaced by artificial intelligence, but it will be replaced by humans who use artificial intelligence."

From the reflection of sunlight on grass leaves to the behavior of NPC in the game, generative AI can effectively simplify the whole design process. He points out that this applies to every line of dialogue, environmental details and lighting effects in big games such as call of Duty and Grand Theft Auto.

Not only that, Riccitiello adds that games can be tested, fine-tuned, and debugged more quickly with AI tools that simulate scenarios in the game in a fraction of the time spent by developers.

Related readings:

"Unity launches Sentis and Muse AI tools to help create games and 3D content"