The report says women account for 37% of Asian game players, growing twice as fast as men

CTOnews.com, July 10 (Xinhua) according to a recent report released by game data analysis agency Niko Partners, the proportion of women in Asian game players has reached 37%, and for every new male player, there will be two new female players.

The report is based on a survey of a total of 7548 participants in 11 Asian markets on the ▲ website of Niko Partners. The results show that the Asian female gamer market has huge market growth potential, accounting for 37% of the total number of gamers. Currently, female players in Asia are growing at an annual rate of 11%, almost twice as fast as male players.

Female gamers currently account for 23.5% of the total revenue of the Asian gaming market, but with the rapid development of the female gamer market, it is expected to more than double in the next few years.

The report says Asian female players currently play games mainly on mobile devices such as mobile phones, but there are signs that there is plenty of room for growth in PC and game consoles, with opportunities for developers and publishers on all three platforms. Although most female gamers are casual game enthusiasts, more and more female Gen Z players are interested in competitive games and even e-sports.

It is worth noting that the report said that more than half of the gamers in the survey were not satisfied with the image of women in the game, and that manufacturers should pay special attention to the diversity of women in virtual images and characters. at the same time, respondents also called on the game community to improve gender discrimination and negative interaction among gamers.