Meta: the meta-cosmic hype is over, and now you can bury yourself in your work.

CTOnews.com, July 12, Meta has been betting on meta-universe tuyere, launching a series of software and hardware, and deeply integrated with Facebook to attract users to join the Meta meta-universe platform.

During the Fortune brainstorm held on July 11, Beijing time, Meta executive Vishal Shah said that the meta-universe's "hype cycle" came and went, but he didn't think it was a bad thing, Fortune reported.

We are not investing for hype, we have been investing in this area for many years. In fact, I am very glad that there was both hype and disillusionment last year. Of course, it is very difficult for us to tide over the difficulties ourselves. But now we're working hard, because that's what we need to build something that's hard to iterate over.

▲ Touyuan FortuneVishal Shah believes that the meta-universe hype period is over, technology companies no longer emphasize creating a variety of "meta-space", in the heat fade now, Meta is immersed in work to create their ideal "meta-universe."

CTOnews.com found that Meta and HTC VIVE have been the longest on the meta-universe front. Meta has previously launched Quest 3 and Quest Pro head display, while HTC has launched services such as VIVE XR head display and U23 Pro phones with built-in VIVERSE platform to attract all kinds of users.