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Sources say Audi will cooperate with Zhiji on the platform, both of which are related to SAIC.

Shulou Source: shulou.com Published: 2023-11-24 18:03:10 09月30日 Update

Thanks to CTOnews.com netizens for the delivery of clues about the past. CTOnews.com, July 12, according to the information received by blogger @ Wang Guoxin Eeo from sources, Audi will cooperate with Zhiji on the platform. Zhiji is a high-end brand under SAIC, and SAIC itself is also a partner of Audi.

According to the blogger's analysis, from the point of view of the product price, Zhiji's products are in the range of 20-500000 yuan, which basically overlaps with Audi's main products. This also prevents Audi from causing brand damage to itself after using the platform of local car companies. In order to avoid large fluctuations in the market, the purchase platform is likely to adopt the differentiation strategy of "north-south separation".

However, the blogger did not seem optimistic about the operation and advised Audi to "give up as soon as possible."

According to CTOnews.com, German media Automobilwoche revealed that Audi is looking for local electric platform partners from China to shorten the development time of its models in order to cope with the increasingly competitive competition of electric vehicles in China.

In response, Audi China responded: "over the past 35 years since entering China, Audi has been committed to contributing to the development of China's automobile industry." Adhering to the'in China, for China 'strategy, Sihuan Brand firmly implements its commitment in China and promotes mutually beneficial and win-win localization development. As we all know, China's auto market is in a period of greatest change in history. Audi will work with all parties to formulate a strategic approach to create a successful future. "

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