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BYD "Personalization" Sub-Brand equation Leopard Automobile LOGO announced

Shulou Source: shulou.com Published: 2023-11-24 18:05:54 10月02日 Update

CTOnews.com July 14 news, July 14, BYD's main "personalized" all-new sub-brand-equation Leopard Automobile officially launched the brand LOGO.

The official explanation for the logo is as follows:

The connotation of this logo comes from the energy that drives everyone's inexhaustible awakening and growth, extracts elements and structural inspiration such as star lines and double-link function graphics from mathematics, and outlines the extreme totem of the equation leopard with a strong, strong and futuristic sense of future. with the beauty of the order of "equation" and the perceptual power of "leopard", it constructs the edge of a powerful "source of leopard power".

The overall LOGO shape, such as surging clouds and mountains, as well as heartbeat curves and agitation currents, reflects the emotional experience on the "electricity" that the equation Leopard brand will bring to users, and the infinitely vast picture of life.

In addition, according to the official introduction, the equation leopard will have six "sources of leopard power", such as "strong-impact", "wild-primitive force", "robust-security force", "swift-response", "personality-attraction", "aesthetics-fashion power".

CTOnews.com previously reported that BYD applied last month to register a number of "equation Leopard", "FANG CHENG BAO", "look up", "YANGWANG" text and graphics trademarks, and the international classification involves means of transport, scientific instruments, communication services, etc., including a sonic LOGO, which is speculated to be an equation leopard car LOGO "leaked in advance". The final LOGO is officially unveiled, and it can be found that it is basically consistent with the trademark previously applied for registration.

Equation Leopard's first model has been unveiled many times in official disguise. The new car positioning hardline SUV, focusing on off-road and other scenes, will be equipped with a new hybrid platform DMO, Yunxing-P intelligent hydraulic body control system and other configurations, officially released this year. The car is camouflaged with the number "2318", meaning it is equipped with dual motors, three locks and a brand new platform, and is expected to make its debut in August.