QuestMobile semi-annual report: Alipay Mini Program is growing faster than Wechat, making it the second largest open ecology.

Recently, third-party data agency QuestMobile released the 2023 Panorama Ecological flow semi-annual report, which pointed out that in the environment of "stock game" of Internet traffic, Mini Program is becoming an important drainage method and a key variable for each family to break through.

The report counted the size of more than 10,000 Mini Program platforms with MAU in May this year. According to the data, WeChat Mini Programs ranks first in scale, up 4.7 per cent from a year earlier. Alipay Mini Program ranks second in size, but has outpaced Wechat by 6.5 per cent. Baidu Mini Program fell 2.6 per cent compared with the same period last year. Compared with the above three earlier platforms of Mini Program, Douyin Mini Program is a rising star, up 11.2% from the same period last year.

The report believes that Wechat and Alipay pay attention to the layout of users to use more high-frequency life service scenarios, Baidu intelligent Mini Program and Douyin Mini Program have higher traffic in knowledge reading and video information, respectively.