Ubisoft talks about Microsoft's acquisition of Activision Blizzard: it not only shows the manufacturer value represented by IP, but also contributes to the development of the mobile game market.

CTOnews.com July 21 news, according to foreign media Gamespot reported that at the Ubisoft investor conference held this week, when someone raised how to view the recent Microsoft acquisition of Activision Blizzard, Ubisoft CEO Yves Guillemot believes that this can show the manufacturer value that the popular game IP can represent.

▲ Tuyuan Ubisoft investor conference podcast Ubisoft CEO Yves Guillemot said: "I think the success of the Microsoft deal is good news, this move can show the value of the game IP, can reveal 'what the market needs', so as to let people understand the future direction of the industry. In addition, the valuable game IP is not limited to PC and consoles, but also includes mobile platforms, and all companies have the opportunity to become world-famous brands. Therefore, the transaction between Microsoft and Activision Blizzard is obviously very important on the mobile, which is also very consistent with our investment concept in strengthening this field. " It suggests that Ubisoft will focus on mobile mobile games.

Foreign media Gamespot said that Ubisoft CEO Yves Guillemot is actually a fan of Microsoft, and at the corporate level, Ubisoft also quite supports Microsoft's acquisition of Activision Blizzard, because Activision Blizzard has the rights to mobile games "King" and "Candy Crush". Ubisoft believes that Microsoft will make efforts in the mobile game market after the acquisition of Activision Blizzard, which will help Ubisoft develop in the mobile platform.

▲ Tuyuan Gamespot has recently launched Ubisoft across the platform. CTOnews.com has previously reported that Ubisoft will launch a mobile game called "Assassin's Creed: code name JADE", followed by "Rainbow 6: Mobile", "blockade: dawn" and other works.