It is reported that the initial stock of Apple iPhone 15 fell by more than 8% compared with the same period last year, with an estimated 83 million to 85 million units.
CTOnews.com, July 24 (Xinhua)-- according to the Electronic Times, Apple's supply chain reported that the stock of iPhone 15 components in 2023 is not as strong as that in the same period in 2022. It is estimated that the initial stock is only about 83 million-85 million units, down more than 8% from the same period last year.
According to the data, the stock estimate of iPhone for the same period in 2022 is more than 90 million, and even nearly 100 million. It seems that Apple has lowered its consumption forecast this year.
According to analysts' reports, Apple's iPhone 15 series will be produced in August and is expected to ship 84 million units in the second half of the year, and the price of the next generation of Pro Max models is expected to rise, so it is likely to have higher profit margins. Deutsche Bank just raised its target price for Apple to $210 from $180.
Apple reported on May 4 that in the second quarter of fiscal 2023 (as of April 1, 2023), the company's operating income was $94.84 billion (CTOnews.com Note: currently about 681.9 billion yuan), down about 2.5% from a year earlier; net income was $24.16 billion (currently about 173.71 billion yuan), down about 3.4% from a year earlier. Of this total, revenue in Greater China fell to $17.81 billion (currently about 128.054 billion yuan) from $18.34 billion in the same period in the previous fiscal year. Apple CEO Tim Cook said that despite the challenging macroeconomic environment, the company will continue to make long-term investments.
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Analyst: Apple's iPhone 15 series will be produced in August, and the price of the Pro Max model will go up.
"it is reported that the production cost of Apple's iPhone 15 Pro Max has increased by 1220%, and the increase in the price of TSMC is the main reason."
