Jingxi Pinpin announced brand upgrade: renamed JD.com Pinpin from July 27.

CTOnews.com July 25 news, JD.com community group purchase business vanguard "Jingxi Peipin" issued a brand upgrade announcement. The announcement said that from July 27, Jingxi Pupan will officially change its name to JD.com Pupan.

It is reported that after the brand upgrade, Jingxi spelling Mini Program icon, name, logo and so on will be gradually updated to "JD.com spelling", but during and after the renaming period, the original functions of Mini Program will be retained, and users' existing virtual assets such as Xi Dou and coupons will not be affected and can be used normally. CTOnews.com noted that Jingxi said that after the brand upgrade, it will use more stringent standards to require itself, and will also carry out iterative upgrades in goods, compliance, operational services and other aspects.

Jingxi is a community group-buying brand owned by JD.com, but it has been abolished just over a year since it was launched in early 2021, leaving only Beijing and Langfang, Hebei, to operate. However, at the end of June this year, JD.com Group set up a new innovation retail department, integrating spelling, Qixian and other businesses into independent business units, headed by Yan Xiaobing, who was previously in charge of JD.com International.