Meta proposes to control the use of advertising data, but the EU thinks it is not enough

Beijing time on July 26 morning news, In order to resolve the dispute with the EU antitrust agencies, Meta proposed to adjust the policy, In the future Facebook Marketplace classified advertising service will be restricted when using competitors advertising data, But the proposal was met with the EU cold reception.

The proposal also includes restraint in using advertising data to develop products that compete with competitors, people familiar with the matter said.

In May, Meta proposed a similar compromise to the UK antitrust agency. There are signs Meta will have to do more to defuse EU antitrust complaints if it is to avoid being fined.

But Meta has no intention of tightening restrictions further, people familiar with the matter said. In its preliminary opinion, the UK agency said it had concerns about Mete's proposal.

Meta has been under investigation by the European Union since June last year and has been trying to reconcile ever since.

In December, EU antitrust authorities accused Meta of abusing market power in two ways, one of which was bundling Facebook Marketplace, a classified advertising service, with Facebook, a Social networks.

Moreover, Meta does not treat competitors fairly when they advertise on Facebook or Instagram.