Perfect World game CEO Lu Xiaoyin: generative AI has increased the company's work efficiency by about 50%.

CTOnews.com news on July 27, at today's official ChinaJoy simultaneous meeting 2023 CDEC Summit Forum, Perfect World co-CEO and president, Perfect World game CEO Lu Xiaoyin said that generative AI has increased the company's work efficiency by about 50%.

Lu Xiaoyin, Pixabay of ▲, believes that games can empower the real economy and achieve innovative growth. At present, games have been applied across industries in smart cities, cultural travel, cultural insurance, medical and health care, industrial production and so on. In addition, the application of game content can also back-feed technological innovation, drive industrial change, and even help 5G development.

Lu Xiaoyin said that Perfect World's game content can now achieve NPC intelligence, through the NPC expression, voice, dialogue and other training, to achieve dialogue with players in different emotions, different environments and other states to enhance the game experience.

In addition, Lu Xiaoyin also said that in terms of production process optimization, AI can also use to accelerate work efficiency, shorten research and development cycles, and reduce game production costs in terms of planning, procedures, art, and so on: "the efficiency can be increased by about 50% with new technical tools."

CTOnews.com previously reported that some domestic and foreign game companies have begun to try to partially replace the work of original painters with AI, and some game companies have even laid off half of their original painters.