Zuckerberg pointed out that the retention rate of Threads is low and Meta is considering adding more attractive features.

On the afternoon of July 28, Beijing time, Meta CEO Zuckerberg reportedly said in an internal speech that his Twitter competitor Threads had lost more than half of its users within weeks of its launch, so the focus should be on retention.

Zuckerberg said: "it would be great if hundreds of millions of people sign up and at least half of them can stay." it's obviously not there yet. "

Zuckerberg said the decline was normal and that retention was expected to increase as the company added more activating features to the App.

Chris Cox, chief product officer of Meta, said the company is considering adding more features that will attract users to stay, such as seeing important Threads on Instagram.

A Meta spokesman declined to comment.

Meta's share price rose yesterday when it reported an optimistic outlook for next quarter's earnings. Meta sat on the bench for a year because of the collapse in advertising revenue last year and the rising cost of meta-universe. This optimistic outlook is a sign of a comeback.