Aladdin semi-annual report: head Internet platform accelerates "tearing down the wall" Mini Program into a key hub for interconnection

According to the "White Paper on Mini Program Internet Development in the first half of 2023" released by third-party data agency Aladdin on July 28, it is obvious that this year's head Internet App broke the closed ecological "wall". 618 Wechat moments ads can be redirected to Taobao App, Meituan stationed in Mini Program and so on. The head of the Aladdin Research Institute said that Mini Program has become a key hub for platform connectivity and will lead to more industry connectivity.

Aladdin reported statistics on 12 core industries, including e-commerce, local life, transportation, content, OTA, and education, and found that nearly nine out of the top businesses in Chengdu have settled in Alipay Mini Program ecology. Including Taobao, JD.com to home, Kuaishou, Didi, Gao de, Ctrip, Tongcheng and other platform enterprises, all in addition to their own App, cross-end layout Mini Program platform to seek increment.

In addition, the Aladdin Research Institute integrates the four dimensions of Mini Program scale, Mini Program transaction scale and growth rate, service provider type richness and industry richness to get the "Mini Program Internet Ecological score" model. According to estimates, Wechat and Alipay two major platforms layout Mini Program has been more than 6 years, the highest ecological maturity, is the digital platform for businesses. Among them, the ecology of Alipay still maintains high growth, with the number of Mini Program developers growing by nearly 20 per cent last year compared with the same period last year.