2023Q2 India Mobile Battle report: Samsung first, vivo second

Thank CTOnews.com netizens soft media Xinyou 1933769 for the clue delivery! CTOnews.com, August 1, according to the latest report released by market research firm Counterpoint Research, smartphone shipments in India fell 3% in the second quarter of 2023 compared with the same period last year, the fourth consecutive quarter of decline, but the decline continues to narrow.

However, India's high-end smartphone market rebounded significantly, growing 112% year-on-year in the second quarter, contributing a record 17% to overall shipments.

In terms of brand, CTOnews.com summarizes as follows:

Samsung has been in the lead for three consecutive quarters, with a market share of 18 per cent. In the high-end mobile phone market, which sells for more than 30,000 rupees (currently about 2610 yuan), Samsung overtook Apple with 34 per cent, driven by models such as the Galaxy Z Flip3, Galaxy S21 FE and Samsung Finance +.

But at the ultra-high end of the market, which sells for more than 45000 rupees (CTOnews.com Note: currently about 3915 yuan), Apple continues to lead with a 59% share, and India is now Apple's fifth-largest market.

Vivo ranks second in the overall Indian market and is the only brand in the top five with year-on-year growth.

Vivo's growth is due to its strong offline business, the growth of its sub-brand iQOO online, and a wealth of models covering a variety of prices.

OPPO has been expanding its shipments at the top end of the market, with a particular focus on the mid-to-high end (20000-30000 Indian rupees), demonstrating its strategy to meet the needs of diversified consumers.

OPPO has become the top brand in this segment with a market share of 21%. OnePlus was the fastest-growing brand in India's smartphone market in the second quarter, up 68 per cent from a year earlier.