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"Mario Brothers Movie" hit a record high at the box office, and Nintendo confirmed that it will make every effort to promote the film and television of its game IP.

Shulou Source: shulou.com Published: 2023-11-24 18:31:54 10月03日 Update

CTOnews.com August 4 news, Nintendo revealed in its new financial results yesterday that the number of players of its Switch console has been growing steadily. As of June this year, the number of players of the global Switch console has increased by 11 million in the past year, and the total number of players has exceeded 116 million.

▲ source Nintendo's second quarter 2023 earnings report foreign media Financial Time said that the growth of this quarter's results can not be separated from the "Legend of Zelda: tears of the Kingdom" and "Super Mario Brothers Movie".

▲ source Nintendo's second quarter 2023 financial report "Legend of Zelda: tears of the Kingdom" took only more than a month to squeeze into the best-selling game TOP10, and "Mario Brothers Movie" has won a number of records. as of July 30 this year, "Mario Brothers movies" had 168.1 million viewers worldwide and grossed $1.349 billion (about 9.703 billion yuan) at the box office. Become the first in the history of game film and television, and the second in the history of animated films. (CTOnews.com Note: the highest box office revenue of animated films is Frozen 2, with $1.45 billion at the box office.)

Nintendo claims that the success of the "Super Mario Brothers Movie" means that Nintendo can expose others to the IP created by Nintendo through non-game ways. Nintendo will make every effort to promote the film and television development of its game IP based on the experience brought by the "Malio Big Movie".

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