Shanghai: live marketing platform shall keep live videos of webcast marketing activities for not less than three years

CTOnews.com, August 7, CTOnews.com learned from the official website of the Shanghai Municipal Bureau of Market Supervision that the Bureau openly solicited opinions on the Shanghai online Retail platform Compliance guidelines (draft for soliciting opinions), Shanghai online Catering Service platform Compliance guidelines (draft for soliciting opinions), and Shanghai webcast Marketing activities Compliance guidelines (revised draft).

In Tu Yuan Pexels, the Compliance guidelines for webcast Marketing activities in Shanghai (revised draft for soliciting opinions) mentioned that live streaming marketing platforms need to abide by the principles of fairness, impartiality and transparency, abide by laws and regulations, respect social morality and basic scientific ethics, and shall not infringe upon the basic rights of citizens and the legitimate rights and interests of enterprises. If an Internet advertisement is published by means of algorithm recommendation, the relevant rules of algorithm recommendation service and the record of advertisement delivery shall be recorded in the advertisement file. The live broadcast marketing platform shall preserve the live video of the webcast marketing activities in accordance with the law, and the preservation time shall not be less than three years from the date of the end of the live broadcast.

CTOnews.com attached the full text of "Compliance guidelines for Shanghai webcast Marketing activities (revised draft for soliciting opinions)":