Disney announces price increases for Disney + and Hulu to crack down on password sharing
CTOnews.com, August 10 (Xinhua)-- Disney announced today that it will raise the prices of advertising-free Disney + and Hulu from next month, while saying it is "actively exploring" ways to crack down on password sharing, similar to the measures recently implemented by Netflix.
First, Disney unveiled a price increase plan for Hulu and Disney + without advertising. The following are details of the changes, which will take effect on October 12:
$7.99 per month for advertised Disney+: (unchanged)
Advertising-free Disney+: is $13.99 per month (previously $10.99)
Hulu with ads: $7.99 per month (unchanged)
Ad-free Hulu: $17.99 per month (previously $14.99)
In addition to these price increases, Disney announced that it will offer a bundled package of Hulu and Disney+ (both without advertising) for $19.99 a month, which will be launched in the United States on September 6.
In addition, Disney also announced that the price of the Hulu + Live TV package will rise by $7, the advertising package will rise to $76.99, and the ad-free package will rise to $89.99. The price of ESPN + will also rise from $9.99 to $10.99.
CTOnews.com noted that during today's Disney quarterly earnings call, CEO Bob Iger also talked about password sharing on Disney + and Hulu. Iger said it was "actively exploring ways to solve the problem of account sharing" and hoped to implement it later this year.
Iger did not give specific figures on how many Disney + accounts were shared by people outside a single family, but he said the number was "very large." As a result, the company has made preventing password sharing "an important priority", and he sees it as an opportunity to help the company grow its business.
