Tesla won the trademark infringement case of "Tesla Beer" and received a compensation of 5 million yuan.

Thanks to CTOnews.com netizens for the delivery of clues on the way! CTOnews.com, August 10, according to Tesla China, a few days ago, the verdict of Tesla v. "Tesla Beer" trademark infringement was announced. The court determined that Tesla series trademarks were well-known trademarks. The defendant Zhongyin Food Co., Ltd. ("Tesla Beer") immediately stopped infringing on the exclusive right to use Tesla series trademarks, stopped unfair competition, and compensated Tesla for 5 million yuan. And issued a public statement in the press to eliminate the impact. Later, "Tesla Beer" filed an appeal, and the court of second instance upheld the original judgment.

It is reported that starting from 2019, a series of alcoholic beverages named Tesla soda and Tesla beer began to circulate on the market with a T-shaped logo, and the promotion often included words such as "American pre-blended pioneer brand" and "international top brand". Even Tesla's Model X model appeared in the promotion picture.

After Tesla found out, he filed a lawsuit against the company. Tesla China pointed out that as a leader in the electric vehicle industry, Tesla is well-known all over the world and is quickly well known by the public after entering China. In this judgment, Tesla series trademarks were recognized as "well-known trademarks" by the court, so the behavior of "Tesla Beer" improperly used Tesla's long-term accumulated goodwill to compete in the market. Tesla's cars and names were repeatedly used in propaganda to mislead consumers, which existed subjective malice and constituted trademark infringement.

CTOnews.com noted that Tesla had previously sued "Tesla used car" for trademark infringement and received a compensation of 300000 yuan.